Start Building Customer Rapport And Watch Everything Else Fall Into Place

If you had one wish, what would it be for?

Would you wish for wealth? Happiness? Success? Immortality? Would you wish for yourself or would you use that wish for someone else?

It’s an interesting ethical question: if given one wish, would we choose a selfless or a selfish path?

The dilemma is this: could your wish for wealth enable you to fulfil someone else anyway? Would it give you the opportunity to be happy and to spread that happiness to others? In truth, only you can know what you would do with it, each of us has our own destiny to fulfil, our own road to walk, and there is no point in judging what people want. Besides, it would be a very dull world if all our wishes are the same.  

The point is: rich or happy, selfish or selfless, are these options mutually exclusive or can they coexist together? As you approach your customers and suppliers or marketing strategies, don’t be thinking solely about what it is that you want to achieve. Think about what it is you are trying to provide and how that can aid or assist the people you are trying to provide it to. Realise that you can do both if you want to. It is not you vs. them out there. Obviously, the aim is to sell products, but to sell them by extolling its virtues, so don’t invent a problem that the customer needs to have your product solve it. Show them why and how you are already solving a need with your product that they didn’t even know they had. Ensure that it is genuine, so you can feel good about yourself and they can get benefits too.

Remember that your hopes for a product, services etc. are implied, you are hoping to generate a sale, that is part of the natural sales and marketing process, we all know this. So, forget about that and instead concentrate on building customer rapport. You often have one chance to get and keep a customer and it’s in that very first interaction. Do you want them to see you as the person just out for a quick buck through a sale? Or do you want them to see you as an expert in your field, a person or company that has products and services that can help them? Be someone that is more interested in building a successful relationship with them, than just taking their money and getting off at the next stop. I promise it works.

When I look at something I’m considering buying, I know which option I always look for… How about you?