Customer Service:   (888) 976-0001 or (352) 559-0001   
Saturday, February 27, 2021 - 11:13
Product Review Labs
  • HOME
  • Reviews
  • Blog
  • News & Updates
  • Contact Us
Plugin Install : Cart Icon need WooCommerce plugin to be installed.
No Result
View All Result
Product Review Labs
Product Review Labs
Home Internet Marketing Blog
Old Airplane In Field

What You Don’t Know About Your Customers CAN Hurt Your Business And Its Success

Don't Make The Same Mistake As Businesses Before You

Tim Ehrenkaufer by Tim Ehrenkaufer
October 31, 2019
in Internet Marketing Blog
Reading Time: 3min read
A A
0
18
SHARES
1.3k
VIEWS
Share on FacebookShare on Twitter

Today, we’re going to talk about something I’ve witnessed in several industries over my lifetime and it drives me absolutely insane.  If you think hard, I know each and every one of you have experienced this as well.

Have you ever purchased a less expensive item and been treated completely different than customers who were purchasing more expensive items?  Sure you have.

Did it make you want to come back and spend more money?

Customer ReviewsOn the other hand, have you ever gone into a store and purchased a relatively inexpensive item, yet been treated like you just paid off the national debt?

You probably looked forward to going back to that store to spend more money in the future — Correct?  You may have even become a frequent shopper and told all your friends and family.

Here’s something to think about:

Someone just bought your $10 ebook. Big deal, right?  It’s not uncommon for marketers to write these people off.  This customer may or may not ever make another purchase from you again.

Well… what if you treat ALL of your customers as though they are worth $1,000 to you, or even $10,000?  I believe that will greatly improve the chances of repeat business in the future.  Frankly, you can’t tell which people are going to turn out to be the big fish or maybe have close contacts with big fish.  In fact, many ‘Big Fish’ will nibble before swallowing the bait, hook, line, and sinker.

Worse Yet…  If you annoy a big fish, you can lose a LOT of business.

Story Time:

Eastern Airlines went out of business in 1991. I wonder if how they chose to treat their customers had anything to do with it…

The CEO of Eastern Airlines came rushing in at the last minute for a flight.  First class was full, so to put the CEO in first class, they bumped a paying first-class customer back to economy-class.

Possibly feeling guilty, the CEO made his way back to economy-class.  There he apologized to the customer who was bumped and introduced himself as the CEO of the airline.  The customer replied: “Well, I’m the CEO of IBM.”

Whoops!!!  (Could You Imagine?)

 

” I have learned to imagine an invisible sign around each person’s neck that says, ‘Make me feel important!’ ”

Mary Kay Ash, Founder, Mary Kay Cosmetics

 

Let’s be honest, it’s not a far stretch to imagine that IBM CEO issued an order when he returned to the office, telling his company to stop using Eastern Airlines altogether; I know that would have been my reaction.

Nor is it hard to imagine that CEO telling other CEO’s and other influential people about his experience.

This story took place many years ago and the internet was a very different place.  Today, anyone with 10 minutes can be a very strong positive or negative influence to your businesses growth by leaving reviews on sites such as Facebook, Google, and Yelp.

Strive to treat every customer like a CEO, and you’ll likely fare a whole lot better than Easter Airlines.

Content Protection by DMCA.com
Tags: Customer ReviewsCustomer ServiceInternet Marketing Tips
Share91Tweet49Share20Pin18
Previous Post

Reacting Proactively

Next Post

The Omni-Channel Approach To Marketing

Tim Ehrenkaufer

Tim Ehrenkaufer

Tim Ehrenkaufer is a full-time marketer and C.E.O. of Pivotal Marketing Ventures LLC. 

Next Post
Video Marketing

The Omni-Channel Approach To Marketing

Please login to join discussion

Disclosure:

Simply put, we are a professional review site that receives compensation from the companies whose products we review.  The product vendor will often pay us a percentage of the sale should you purchase the product through one of the affiliate links posted on our site.  Additionally, many product vendors give us access to their products for free in order for us to conduct our review.  We test each product thoroughly and give high marks to only the very best.

Recommended Reading

  • Viddyoze Review Featured Images

    Viddyoze Review 2021 – Real In-Depth User Review And Complete Walk-Through Tutorial

    218 shares
    Share 2153 Tweet 1342
  • Designrr – Is This Really The Easiest Way To Create PDF eBooks?

    669 shares
    Share 268 Tweet 167
  • DoodleMaker Review (2020) – Everything You Wanted To Know & Special Pricing Offer

    624 shares
    Share 250 Tweet 156
  • Are Landing Pages Important? What Do I Need To Know To Build An Effective Landing Page?

    590 shares
    Share 236 Tweet 148
  • PR Rage Review 2.0 – Buying High-Value Domains May Have Just Got Easier (2020)

    725 shares
    Share 290 Tweet 181
  • Commission Shortcut Review: Funnel Page Maker & Complete DYI Solution

    110 shares
    Share 229 Tweet 143

TOP REVIEW

Viddyoze Review Featured Images

Viddyoze Review

While there are other products that can be compared to Viddyoze, $67
Doodle Maker Review 2021

DoodleMaker

The Market is full of obsolete animated video makers that typically $49.00
Designrr Review Header Image

Designrr

We continue to be surprised by the Designrr team. Over the $27.00
AdScouter Review

Adscouter Review

We were actually very pleased with our testing of AdScouter. None $39.00
PR Rage Review 2.0 - Buying High-Value Domains May Have Just Got Easier (2020) 1

PR Rage 2.0 Review

PR Rage is such an incredibly easy and intuitive platform that $47.00
  • Terms of Service
  • Advertise
  • Privacy & Policy
  • Contact Us
Pivotal Marketing Ventures LLC.
Toll Free: (888) 976-0001

© 2019 Pivotal Marketing Ventures LLC - All Rights Reserved

No Result
View All Result
  • HOME
  • Reviews
  • Blog
  • News & Updates
  • Contact Us

© 2019 Pivotal Marketing Ventures LLC - All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
error: Alert: Content is protected !!
Malcare WordPress Security

WYSIWYG means What You See Is What You Get.  Essentially, you will see in the editor the exact way your web page, email, or post will appear to your audience.

×

 Kyvio is a unique, all-in-one marketing platform with everything you need to develop and effectively manage your business online.  Kyvio helps you turn your super-powers into profits, without worrying about technical distractions! Quickly and easily create profitable membership websites, sales funnels, lead generation funnels, set up your email marketing and much more.

×