MailChimp Autoresponder Just Became Much Better
While Mailchimp began as just another email marketing service and platform for businesses, it has now expanded into the marketing automation space.
In the last few years, Mailchimp has added a website builder, basic online store function, digital ad support, and analytics tools, in its attempt to become a one-stop-shop for small businesses and entrepreneurs with digital marketing.
Because of these changes, Mailchimp now gives small businesses the power to compete with more sophisticated (but potentially cost-prohibitive) marketing automation solutions.
And now Mailchimp announces a new line of tools that are artificial intelligence (AI)-based to further help small business owners become better marketers.
Some Of The New MailChimp Improvements Include:
- Personalized product recommendations for shoppers.
- Forecasting tools for behavioral targeting (to see which users are most likely to buy the products)
- AI-backed tool to help businesses design their own visual assets
- A tool to help business write better email subject lines
- A tool that helps businesses improve their email campaign performance.
Source:
Techcrunch.com
