I’ve worked with many different types of businesses and business people over the years. This includes large corporations, entrepreneurs, small business owners, and obviously self-employed Internet Marketers. Good people, all doing their jobs and running their businesses to the best of their abilities. There has been one simple trait that (whilst not a flaw) is somewhat bemusing that each of them shared.
I don’t say this to criticize, but many of us simply react to our experiences, both in our personal lives as well as our careers. You may think, “of course we react… if something happens in life or business I have to deal with it.” What I actually mean by “reacting” is we simply respond to what has happened or occurred. We wait for something to happen AND THEN deal with it.
Many times, in businesses large or small I see them planning out projects and working towards deliverables, and for that project, you will find things like milestones. You do this so you can measure where you are at. In Internet Marketing terms, these would be your leads and product saturation statistics. An example of this would be: are my marketing campaigns reaching the numbers and areas I want them to? That is something important to track.
Additionally, in many corporate projects, you will find a document called a “risk register”, these are documents listing all things that have occurred that have caused a ‘risk’ to the project. They get entered into the register, so you can explain why things have slipped or not been completed by the deadline.
This all sounds great but if you take a closer look, you will often find that everything on these registers are things that we already knew up front! We could have (should have) planned in the beginning how to avoid them instead of waiting for them to happen and risking the success of the project or campaign. I personally prefer to proactively look for those obstacles and solutions before I get to that point. By doing this, I can often avoid the whole situation before it even occurs, if you will.
So many times, in businesses large and small, I have seen initiatives fail not because of bad products but because of a lack of planning. It almost seems like we are engrained to try and approach things in a lazy way, i.e. wait for it to happen then deal with it.
I bELIEVE THAT EVERYONE CHOOSES HOW TO APPROACH LIFE. IF YOU’RE PROACTIVE, YOU FOCUS ON PREPARING. IF YOU’RE REACTIVE, YOU END UP FOCUSING ON REPAIRING. John C. Maxwell
The Richard Branson’s and Elon Musk’s of this world turn that concept on its head and rather than just react to obstacles and situations, getting bogged down and delayed, you will find that they have already been proactively looking for and at those issues long before they occur. They already have people and possible solutions in place before they’re needed. Don’t wait till it happens to plan a response, train your mind to see the different sides of the equations. Train your mind to look for problems and solutions before they cause you to stumble.
In short, stop just reacting, and be proactive.