If you haven’t done so already, you may want to check out PART 1 of this post to better understand where we are heading and why.  Simply Click Here.

Let me ask you something.  Do you think it’s possible to earn money if you create a viral PDF that is filled with high-value content?

In a word, yes!   In fact, it’s been proven to work time and time again.  You do need to be able to create (or outsource the creation of) high-value content and you need to know the process.  After reading this, I suspect you will have a much better understanding.

Internet Marketing Case Study SubjectJoanne uses this strategy to get roughly 440 opt-ins per day…  All With zero ad cost.  She gives away a free 35-page report with a provocative headline that catches plenty of attention.

Two years after writing the report, she’s still getting an average of 160,000 new subscribers a year just from that one viral report alone, all without doing anything additional.  Out of those 160,000 new subscribers, about 9% make their first purchase within 3 months. When you do all the math, that’s 14,400 new sales with an average first order of $88.  Joanne’s total revenue is around $1,267,200 BUT that only includes initial sales and doesn’t include repeat purchases from her customers.

What Investment Does Joanne Have To Make To Make All of This Work?

Joanne, of course, had to invest time in the creation of her PDF.  She needed to take time to research and construct her lead-magnet.  The good news is once her PDF was completed – the most time-intensive task(s) were complete.  In fact, her current time investment today is near “nothing.”   While we’re talking about ‘costs’ of this project, Joanne spent no money on this project.

What are Joanne’s secrets to making this work?

Joanne offers great content that people want, and she offers giveaway rights to everyone who gets her report.  That means they can give the report away, sell it, use it to build their list or do whatever they want, as long as they don’t change the report.

One thing she does, and I think it’s brilliant, is she gives her customers branding rights to the report.  This means they can earn commissions when people purchase from the links inside the report.  It’s important to realize only customers can insert affiliate links and make money.  This is another strong incentive to become a customer of Joanne.

I’ve Planted The Seed — Now You Take Action!

With some time and dedication, you can create reports, just like Joanne, that promote affiliate products, your own products, your services, or just about anything you like.  You can even use them to get free traffic and sales, your content shared, or even increase your trust and credibility.  Combined with affiliate links, you have plenty of opportunities for your hard work pay off both from affiliate commissions and through the growth of your business.

Viral Marketing IS Powerful, Isn’t It?

If you’re offering free reports or free newsletters right now, but you’re not offering rebranding rights, then it’s my honest opinion you are leaving money on the table and eliminating the viral factor from the equation.  Don’t limit yourself.  Continue reading and I’ll show you exactly what you need to do to take things to the next level. 

So Let’s Talk About How To Make This Work For You:

The first page of your report or newsletter is a title page, just like usual.
But the magic starts on the second page of your content, you’ll say something to the effect of:

You now own resell and giveaway rights to this report.

By owning resell and give away rights, you may freely distribute this report (or newsletter, book, etc.) to anyone you wish.

resell it for any price and keep 100% of the profits or use it as an incentive to build your mailing list.  The choice is yours.
The only restriction is that you cannot modify this document in any way without permission from the author.

Now here’s a twist to earn even more money:

Not everyone is going to want to give away a report that contains YOUR affiliate links.  In fact, most experienced marketers will want to replace the links with their own.  That’s okay because you have configured everything to be a win/win.

I’m going to tell you exactly how to make this work.  After the section above, you’ll write something like this:

“Hot Tip:
If you would like to learn how to make this report your 24/7 “Digital Sales Machine,” then be sure to read the last page for full details.”


What you’re going to allow them to do is completely rebrand your report with their own affiliate links and have a finished money magnet ready to go. 

On the last page of your report include a compelling offer for branding rights, and it might say something like this:


I hope you enjoyed this free report and picked up your copy of (insert product name.)
Before you rush off to share this report with your Facebook friends and Twitter followers, let me ask you a question…
Would you like to get paid a commission when the people you share this report with also buy (insert product name?)
If so, then all you have to do is rebrand this special report with your affiliate ID before sharing it with others. That’s it. You can then post it to your blog, share it on social media, or even use it to build your list.  the best part is
Your readers will also receive ‘giveaway rights’ to this report. Which means, if they give it away without rebranding it, you’ll get paid commissions on all of their referred sales as well.”

You then explain how they can order their branding rights from you.  This gives you, as the author, incredible leverage.

Let’s say you’ve written a report promoting a new Clickbank product. You make money when people buy the product from your personally branded report, and you also make money when you sell branding rights.  In fact, you can potentially make branding sales rights from every person who comes across your report, regardless of whose name that report is branded to.

The people who have paid for branding are highly motivated to share your report because they can earn product commissions when they do.

Let’s say you only sell rebranding rights to 3 people. But each of those 3 gives the report away, and 3 people they give the report to also buy branding rights, for a total of 9 more branding rights sales.  And it keeps growing like that.

viral content spreading3 people

9 people
27 people
81 people
243 people
729 people
And so forth.

Multiply these numbers by the amount you will charge for branding rights, such as $14, and you see that over time you can potentially earn significant money.

Of course, it doesn’t happen exactly like this. In reality, two (2) of those first three people never share the report, and the other one shared it to 3,000 people, or whatever.  The point is, there is a potential for this to grow exponentially and the outcome is very different for each author.

Can This Method Work Well To Promote My Own Product?

Of Course! Another option is to create a report to promote YOUR OWN product. You could offer free branding rights to anyone who purchases your product, or free branding rights to any affiliate who ‘qualifies.’  You, of course, determine how they qualify.

The point is, this report that promotes your product can go viral – or super viral – and if it does a good job of preselling your product, it can make you a lot of sales for a long time.

It works as a super hot affiliate tool. Just imagine affiliates giving away your report with their affiliate link inside. You can even create a follow-up email sequence to drive readers back into the report and to the product sales page, to increase sales even more.

New Marketer Tip:

A third option is to use the free report to build your list.  This can be used by marketers of all levels but is extremely helpful for newer marketers.  An example for your offer might be, “Subscribe to my newsletter and get branding rights to this free report.”

You can even write a follow-up report to the first report and offer it free inside the first report. This is another great way to build your list.

Is all of this getting confusing?

Just think of a viral rebrander this way:  You write the content ONCE, and it continues to circulate around the internet, acting as your ambassador, driving traffic to your sales page or squeeze page and making you money.
If you choose to sell rebranding rights, it can make you even more money, both from selling the rights and from building your own list of subscribers.

Bottom line:  If you’re NOT using viral PDF reports, you’re losing subscribers and money.


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