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The platform is distinct from the earlier SEnuke desktop products and is positioned as a growth operating system rather than a single-purpose SEO tool. Its workflow spans keyword research, SEO, local search, content, reputation, websites, ecommerce, funnels and social distribution.
Plans differ mainly by scale rather than by feature access: all three include the core operating and reporting system, while internal seats, monthly AI Capacity and agency client infrastructure change between tiers. Manual, Assisted and Trusted automation modes control how much runs without a person approving it first.